In today’s competitive retail banking market, customers increasingly expect highly personalized services. But inertia – and the perception that changing banks is difficult – leads many people to stay with their bank, even if they are unsatisfied. By using IBM Campaign and IBM Interact as the foundation for a new […]
Daily Archives: June 29, 2022
28 posts
Personalization has become an integral part of the customer journey and is now a key driver. Consumers are much more likely to buy from brands – both in-store and online – when offers are personalized. And it’s not just your brand communication that needs. You know more than ever about […]
The HTML code above is for a standard table with rows and columns, plus links to product pages. where mentioned and bold headings so they stand out more on the page. I also opted for the striped lines version of the Bootstrap table as a design preference. Completing this task. […]
The content inside and around my table allowed us to steal the featured snippet from Amazon. Let’s take a look at HTML and analyze some of the important attributes that contributed to it. The first important element of my content structure is the title. I opted for an H2 in this case […]
In this article, I explore the difference between structured data and content structure as an extension of John Mueller’s answer in the Hangout. I also give tips on getting tables of code snippets that I’ve gleaned through rigorous research and testing. As an SEO who is in the trenches of Google […]
The search engine optimization (SEO) industry is full of jargon. Take with this in mind, the word “sitemap” for example. For many SEO professionals, a sitemap is an XML sitemap. However, for professionals in different industries, the word “sitemap” (one word) and the phrase “sitemap” (two words) have the same […]
Voice search isn’t just here to stay, it’s on the rise. Is your website optimized for voice queries? Otherwise, you could lose market share to competitors whose websites are optimized for voice search. Good news, though, it’s a problem you can start solving today. In this article, I’ll walk you through the different types […]
Amazon Alexa is similar to Google Assistant. The main difference, of course, is that it’s produced by Amazon instead of Google. Unsurprisingly, one of the best features of Amazon Alexa is that you can use it to shop on Amazon and place orders. However, it is also a digital assistant that will answer […]
Cortana lets you do more while doing less.” This is Microsoft’s pride in its smart assistant. Unsurprisingly, Microsoft Cortana collects the information it uses to answer questions from Bing, Microsoft’s search engine. However, Microsoft does not offer native apps for Cortana. Instead, it uses Alexa Skills. So if you want to build an app […]
So yes, you must include this information. What leaves you with a CX/UX challenge. Winning sites will showcase designs that provide the same level of information and use the design to create an exceptional mobile experience. For the sites you checked to see desktop vs. mobile, were they multi-point sites or responsive […]
Perficient Managing Director Eric Enge discussed how to build a mobile SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Participants wanted to learn about page speed, ranking, interstitial penalties, and how mobile-first index SEO is different from traditional SEO. Doesn’t designing […]
Google has come a long way with JavaScript rendering. And as various JavaScript frameworks are increasingly used to publish content, it is extremely important to ensure that First off, if you’re unfamiliar with how Google renders JavaScript, then this video segment by Google’s Martin Splitt sums it up nicely (at 10:46 […]
An outlier, however, is Amazon’s increased print share in the office supplies category. This trend matches Amazon’s push into the office supplies market in recent quarters. For another view of the data, let’s isolate Amazon’s impression share for each vertical. Compete with Amazon, not against it The best way […]
Google Shopping reached a major milestone in the fourth quarter of 2018, according to research from Sidecar. For the first time ever, more than half of all Shopping conversions happened on mobile devices. Google’s paid search was not far behind with 44% of all mobile conversions in Q4. If exposure and brand awareness […]
Retail marketers can’t outperform Amazon on the paid Google SERP, but they can find some white space. One metric that can help is impression share. It can be found in the Google Auction Insights report for Shopping Campaigns and Paid Search Campaigns. Impression share is the percentage of impressions your ads […]
One metric that can help is impression share. It can be found in the Google Auction Insights report for Shopping Campaigns and Paid Search Campaigns. Impression share is the percentage of impressions your ads received divided by the estimated number of impressions the ads were likely to receive. Google determines eligibility based […]
Advanced digital marketing forces us to go beyond what everyone else is doing and approach it from new angles. One of the ways to stand out in your SEM analysis and performance is to use advanced techniques like regression analysis. Regression is actually a basic form of machine learning (ML) and a […]
In the equation, y represents conversions and x represents “cost”. To predict y for any given x , we replace x with a real number. Assume a cost of $5,000. We say y = 28.782 * ln( 5000 ) – 190.36. Using a calculator, we get 54 conversions per day. Now, the real power comes here when we extend this calculation beyond the graph to where […]
Here we will show you how to create a regression model with “daily cost” as the independent variable and “daily conversions” as the dependent variable. We’ll do it in 5 easy steps. Note: This will only work with a Google Ads account that has conversion data. Prepare the report […]
Advanced digital marketing forces us to go beyond what everyone else is doing and approach it from new angles. One of the ways to stand out in your SEM analysis and performance is to use advanced techniques like regression analysis. Regression is actually a basic form of machine learning (ML) and a […]
Andy Taylor argues that only Google can measure the incrementality of new ad formats like RSAs in his article describing why click-through and conversion rates matter less than before. But if we can define some of these new placements, I would say we can measure performance. How to find the […]
Advertisers know that to be successful with Google search. ads, they need to be able to stand out in a competitive environment, which often means having ads qualified to show in coveted positions above search. results. And since PPC is no longer a secret, there are. always more advertisers ready […]
Correction: This article was updated on January 16 to remove the now debunked prediction that 50% of all searches will be done by voice in 2020. Voice search isn’t just here to stay, it’s on the rise. Is your website optimized for voice queries? Otherwise, you could lose market share to competitors […]
I was thrilled to be able to take the stage with Greg Sterling, The SMX team shared some of the questions posed during the session, and I’ll do. my best to channel the collective wisdom of my co-presenters by addressing a few of the questions that I found particularly interesting. […]
I won’t be the first (nor the last) to say that the explosion of marketing technology is overwhelming. With so many new vendors and categories added every year, how do you ensure you have the ultimate marketing tech stack for your agency or in-house PPC team? This is generally supported by […]
Perficient Managing Director Eric Enge discussed how to build a mobile SEO site with good UX during the “Mobile First Indexing & Mobile Friendly SEO” session at SMX West. Participants wanted to learn about page speed, ranking, interstitial penalties, and how mobile-first index SEO is different from traditional SEO. Doesn’t designing […]
In 2017, Google proudly told the world that it had eradicated. 70% of all fake Google Maps listings in the previous two years. They attribute this to innovations in machine learning and new enterprise verification techniques. Two years later, it seems the machines are now wearing dunce caps and verification […]
