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What the worst practice does wrong: Chatbot is a just a series of choices, not a conversation. Best Practice Screenshot showing ecommerce products What the best Lebanon Phone Number practice does right. Make it easy to communicate with the chatbot about the specific product you’re Lebanon Phone Number looking at. That provides context and removes friction from the experience. Your chatbot should Lebanon Phone Number be able to reply to more than predefined questions. By using AI (at this point it’s a matter of investing into a good solution. For enterprise companies I recommend Conversable, for smaller companies Dialogflow, for B2B companies Drift.

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In case of a problem, i.e., a question the Lebanon Phone Number bot can’t answer. The user should be able to get in touch with a human, either via phone or directly in the chat experience. PRICE Price is one of the most important product differentiators in retail. Customers go a long way to get a Lebanon Phone Number lower price, so it has to be very clear how much a product is. Worst Practice Screenshot showing a Lebanon Phone Number product page What the worst practice does wrong: Not clearly indicating the price. Not making it easy for users to find it quickly when visiting the product page. Not placing the price intuitively can hurt your conversion rate.

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I intentionally didn’t indicate where it is Lebanon Phone Number on Casper’s product page below, so you can see how hard it is to find. But, I promise, it’s there. Screenshot showing casper mattress Best Practice Screenshot showing an ecommerce product What the best practice does right: Separating Lebanon Phone Number the price from the rest of the design. BUY BUTTON The buy button falls into a similar Lebanon Phone Number category as price: it must stand out clearly and convey how the customer is purchasing. Is it a subscription, or a one-time purchase? Good buy buttons clearly separate themselves from the overall design of a page and should come in bold colors.

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