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Visibility matters. CHAPTER 3: GIVING YOUR CUSTOMERS INSTANT GRATIFICATION WITH CART CASINO. Bearded Brothers initial offline sales strategy USA Phone Number involved giving away discount coupons with each sample, but they quickly found that most customers USA Phone Number are impulsive buyers. When they recognized this, they tested a new online sales strategy using Sumo’s new Cart Casino tool on their website. Here’s what it looks like (Bearded Brothers used Sumo’s pre-designed Retro-Star USA Phone Number Slot Machine template. With their logo on it so it matched their branding while being designed to convert.

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The Cart Casino game can be activated by USA Phone Number clicking on the game tab on the left of the homepage (or automatically on exit intent when someone tries to leave the website). It captures the visitors email and gives them an instant discount on Bearded Brothers USA Phone Number products. Bearded Brothers gave people the chance to win four different discount prizes, each with different USA Phone Number probabilities of winning: Take 15% Off: 67% chance to winTake 20% Off: 29% chance to winTake 40% Off: 3% chance to winTake 75% Off: 1% chance to win Here are the Cart Casino results: Converted 12% of people who saw it into new email subscribers (3x the conversion rate of their last popup).

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Converted 10% of people who entered USA Phone Number their email to buy Bearded Brothers products. Based on those results, if you have 100,000 website visitors per month who see your Cart Casino popup, you can expect 1,200 new product sales. To see a detailed breakdown  of how Bearded Brothers implemented Cart Casino on their website, click here. Key Takeaway: Email capture can be a  chore. Through gamification, Bearded Brothers tripled their email conversion rate after installing Casino Cart. CHAPTER 4: SENDING ONE MONTHLY EMAIL CAMPAIGN TO MAKE 25%. TO 50% OF YOUR REVENUE “All they really want is the product.”

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