Cookie Death: How The Google Privacy Sandbox Affects B2 B

Third-party cookies have been the foundation of digital advertising for years. Allowing brands to track user browsing habits and use that data to target advertising campaigns to the right audience. But things seem to change. With increasing awareness of the misuse of personal data. By third-party cookies and the enforcement of privacy laws such as the GDPR. Google has announced that it will phase out third-party cookies in Chrome browsers by 2022.

did. If you don’t know how removing third-party cookies will affect your strategy,Book a free audit now. Guarantee your marketing strategy in the future. E-Commerce Photo Editing Google Chrome accounts for 67% of the world’s desktop internet browser market share, so replacing third-party cookies with the Google Privacy Sandbox seems to have a fundamental impact on digital advertising. This article discusses what the Google Privacy Sandbox is, how it differs from third-party cookies, and how it impacts your B2B marketing strategy.

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Let’s Start. so What Is the Google Privacy Sandbox?

It’s still in development, but there’s a fair amount of information about the Google Privacy Sandbox and its shape. The Google Privacy Sandbox replaces third-party cookies with a browsing behavior tracking system. This system will continue to enable the advertising industry to use targeted advertising while protecting the privacy of individual users. The “sandbox” element refers to the environment in which Google is testing a set of application programming interfaces (APIs). It will eventually support a new set of open web standards. These APIs act as an intermediary between users and advertisers. Theoretically, this means that advertisers can target their ads to the right audience without having to collect personal data.

The Five Ap Is Currently Being Tested Are

1. Trust Token API of a third-party cookie, the Trust Tokens API provides users with a secure, token that is in the Chrome browser. This token verifies the credibility of the user and establishes “trust” that can be transferred to other contexts without revealing the user’s personal information. Reporting API For advertising companies to measure the effectiveness of their campaigns, the Reporting API allows you to measure metrics such as reach, views, and impressions. All of these are available in a single report. The Reporting API stores large amounts of user information only on the device and provides these important metrics to specific reporting endpoints of ad tech providers.

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