The video part continues to grow as it has been doing in previous years. Data from Omnicor claims that video content is 50 times more likely to generate organic search results than plain text , making it a huge help in improving rankings. In addition to improving rankings, including a video in a post increases organic traffic from search results by 157% , so it’s all benefits. If we add to all this that millennials prefer video content to written content, we can see how video will continue to be trends for several years.
“Visual content is here to stay for a long time. In fact, more and more people are relying on ‘non-text based’ visual media every day.” Venngage.com What good use of images is for me: Custom Dominican Republic Phone Number and Shoppable Posts In order to stand out in 2021, it is important to give weight to the personalization of content in all possible formats . In addition to this, we must bear in mind that users are increasingly making purchases through social channels .
Automation With Higher Engagement
As shown by the 2019 Annual Study of Social Networks carried out in Spain, 55% of users say. They look for information about products or services on social networks before making a purchase. This trend is going to grow, so the ideal is to create publications that are known as “shoppable posts” . Platforms like Instagram or Facebook allow you to include products in your catalogs to actually make purchases from the same platform, something that helps improve the conversion rate.
However, you can always continue making posts that redirect to your e-commerce . Automation with higher engagement Automation in marketing is essential and the power. Of the right image increases the probability of a positive interaction to advance the sales process. In addition, it also helps to adapt communications to leads as much as possible in order to prioritize content personalization. There are many data that support investment in automation: Spending on marketing automation tools. Is expected to reach $25.1 billion annually by 2023 (Martech Today, 2018).
Spending On Marketing Automation Tools
Companies that automate lead management see a 10% or more increase in revenue within 6-9 months (Strategic IC, 2017). Companies that employ automation and lead nurturing get 50% more. Sales at 33% less cost than unnurtured prospects (Strategic IC, 2017). Conclution: If you are looking to make a significant difference in your marketing strategies, the power of images forgotten. Contact us to identify what type of communication and values you need to transmit to be successful with your brand.