So yes, you must include this information. What leaves you with a CX/UX challenge. Winning sites will showcase designs that provide the same level of information and use the design to create an exceptional mobile experience.
For the sites you checked to see desktop vs. mobile, were they multi-point sites or responsive sites that showed the huge difference between desktop and mobile?
Enge: During my presentation at SMX West, I showed sample data from sites using subdomains for their mobile sites. For example, one of these sites had over 700 pages on the desktop version of their site, and the mobile version of their site only had three pages. What this illustrates is that many sites that use a subdomain for the mobile version of their pages have big differences between their mobile site and their desktop site.
You can use a mobile subdomain if you prefer
But be sure to invest the time to make sure the site is equivalent in content to your desktop site!
You mentioned that Google penalizes interstitials. Has there been a widespread impact on site rankings with the implementation of GDPR in the EU and potentially with the California Consumer Privacy Act as many sites need to have immediate display and acceptance of cookies?
Enge: I haven’t seen any indication that Google has made GDPR and CCPA – and whether you support it or not – a ranking factor. In time they might, but I’m not sure they will.
Interstitials that appear but disappear as soon as the user Jiangsu Mobile Phone Number List touches them, okay? Or are all mobile interstitials bad? (Working in the multifamily/apartment housing industry for context.)
Google’s main problem with interstitials is if they interfere with the user getting the content with the initial page load. So an interstitial that gets in the way of a page loading would be a problem for Google, even if it were easy for the user to make it go away. A more progressive way to handle this would be as an interstitial that only appears when the user moves the mouse cursor to the browser’s address bar or to the “x” to close the window.
Which is better – client-side rendering or server
side rendering with regards to speed and ranking?
Enge: I think there are a few factors that influence the answer to this question. The two most important are web server memory and speed, and client computer memory and speed. That said, client-side rendering as performed by most single-page applications will generally be faster after the initial page load. This is because key site components already reside on the client machine and do not need to be downloaded again.
Angular JS question, you had mentioned that the pre-server IO could help with indexing, is it similar to Phantom JS?