How to Revolutionize the Design of B2 B Web Pages and Other

Innovative website quality relies on one thing: frictionless UX (user experience): a website experience that minimizes user effort. Website friction can be anything on the site that gets in the way of users interacting with the product, such as slow loading times, too many copies, and color schemes. Does your website have a frictionless user experience? Find out! Book a free audit now for website reviews and ideas for optimizing performance. A quick look at the features of the two largest B2C corporate websites, Amazon and Google Shopping, will tell you the difference between a frictionless online experience and a “frictionless” online experience. Color Correction Services Amazon: This site has revolutionized customer-centric online delivery by prioritizing speed, choice, convenience, and accessibility.

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This Dedication Is Symbolized by Site Features

such as dash buttons, one-click checkout, and Amazon Pay. on the other hand…Friction Sites: An example of a site that doesn’t prioritize UX is simply a site that wasn’t built with UX in mind. This can manifest itself in very long drop-down menus, overly complex or misplaced CTA, slow-loading sites, forced registration (ie to complete an order). Unfortunately, there are many examples of poor UX design. The importance of a frictionless user experience is the same for B2B brands. In fact, like Amazon’s B2C example above, web design alone can drive B2B conversion rates. Making as little friction as possible between user visits and conversions can make a big difference to your business’s success.

But how Can You Do That? Here Are Four Simple Steps

to wash away the friction and level up your UX. Step 1: Make products/services accessible The first step in creating a frictionless UX experience is to reach the point of the product or service directly. The average user only needs 15 milliseconds to form an opinion on the site. In other words, you need to access the site quickly. A key factor in improving B2B sales is to share the value of your product as soon as possible in a way that is completely understandable to potential buyers. Your website needs to promote the accessibility of products/services. Friction-free UX is the best way to do this, thanks to its affinity with the principles of minimalism. Minimalism is about avoiding unnecessary things and keeping everything from copying to coding simple, convenient, and elegant. “I aim for two things in design: simplicity and clarity. Great design comes from these two things.

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