How To Sell To The Most Digitally

Unlike millennials, centennials do not know life without smartphones or the Internet, and this greatly influences the way they see their existence and also the way they consume products and services. Index of contents Main Characteristics of Centennials Keys in Digital Campaigns for Centennials 1. Address each individual 2. Get to the point 3. Entertain your target 4. Focus on the benefit 5. Don’t Forget: Neither Mobile Marketing nor Updating Your Technology Increase the effectiveness of your campaigns Main Characteristics of Centennials

A 2016 report by the consulting firm Atrevia and Deusto Business School describes them as “the first generation that has incorporated the Internet in the earliest stages of their learning and socialization”. What’s more: They like to learn on their own, they are creative, innovative and Benin Phone Number  to information. For this reason, Centennials are considered by many to be a “high value” generation . From their only perspective, in which they do not conceive of an analog environment, they would be unable to interact

Main Characteristics Of Centennials

In a world without screens. In fact, screens could be said to be extensions of themselves . They can toggle multiple screens at the same time (up to 5 depending on the report). The Brand as a Concept: According to Havas People , centennials are the first generation to perceive brands as a concept. They care, above all, about brands that somehow fit and fit perfectly into their lives and connect them to the things that really matter to them. centennials Social Proof:

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Online purchases and reviews from other users influence much more in this generation than in the case of millennials. Interaction in social networks: Centennials are more likely to share their own images. In that sense, they identify more with Instagram than with other platforms such as Facebook or Twitter. Attention spans: The attention span of millennials is 12 seconds, while that of centennials is to 8 seconds. They are to sensory overload when handling several screens at the same time (smartphone, tablet, laptop, etc.)

Keys In Digital Campaigns For Centennials

so they need less time to filter the stimuli or information that comes to them. Keys in Digital Campaigns for Centennials What are those little big changes that you can create to impact Generation Z? Here we share some keys. 1. Address each individual Centennials are the generation that controls technology the most. Sales and engagement strategies should start where these young people feel most comfortable: cell phones and social networks . Offer multiple touchpoints,

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