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The most trustworthy signal when paying online seems to be Norton Secured seal, followed by Google Trusted Store and BBB Accredited Sites. These trust badges provide Latvia Phone Number more of a feeling of security, rather than proving a technical specification.[*] Certain products need Latvia Phone Number trust badges to support their integrity, for example, organic food. Screenshot showing an ecommerce Latvia Phone Number product page Of course, https plays right into this feeling.When a site is not on https, it can show a “not secure” note that looks very untrustworthy. Screenshot showing a google chrome warning Worst

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Practice Screenshot showing a page What Latvia Phone Number the worst practice does wrong: Hiding the trust badge in the footer. Best Practice Screenshot showing a bed What the best practice does right: Promotes trust badge prominently and visibly (sticky). CHATBOTS Chatbots are a new Latvia Phone Number thing and the first helpful integration of AI into ecommerce that shows promising results. They Latvia Phone Number provide a sort of customer service that goes beyond Q&A and gives a feeling of talking to another person instead. There are different kinds of chatbots: some have very fixed response patterns, others use machine learning to provide a more flexible (and real).

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experience. Some work on messengers like Latvia Phone Number Facebook, Slack, or SMS; others work right on the product page. However, chatbots can also be a trap for brands if they have poor implementation. A few cardinal sins to avoid are: Not disclosing that the customer is talking to a Latvia Phone Number bot. Only providing a fixed sequence of answers. Not redirecting customers to a Latvia Phone Number human being when a bot can’t help further or gets stuck. On the other hand, a well-done chatbot can be entertaining (see screenshot below) and provide value. Screenshot showing an eCommerce chatbot Poor Practice Screenshot showing a messenger conversation

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