Nb New Rules for Online Marketplaces

Do you know that when you thought you had ordere something from bol.com, but it was sent to you by another company? And if there is something wrong with it, you cannot report to bol.com. They do nothing for you, and refer you to the actual seller. If only you had paid more attention. To avoid this confusion and make online sales platforms more transparent, new rules have been in place since May 28, 2022. What obligations have been added?


There are more and more platforms like bol.com, where not only the owner of the platform or online marketplace sells products, but also allows others to do so . Very useful for both entrepreneurs and consumer, but it is not always clear who the real seller is or why a certain seller is at the top.

This has been stoppd at European level and since May 28, 2022, all online sales platforms in the Netherlands must also comply with these new rules. In particular, there are four obligations that must be taken into account:

  • Who is the actual seller?
  • Clarity about ranking in search results
  • Recognizable ads
  • Clarity about distribution of obligations

Who sells the product?

The information about the seller should become clearer. It must therefore be sufficiently clear who is actually selling.

Especially when the sales platform not only offers a platform Tunisia Phone Number to other sellers, but is also a seller itself, such as bol.com, this can sometimes lead to confusion. That confusion must end.

Tunisia Phone Number

In addition, it may be the case that the property is sold by a company or by a private individual. That distinction must also be made clear. Regardless of the product. It doesn’t matter whether it’s new or usd.

It should also be mentioned that if it is sold by a private individual, consumer rights do not apply. Think of the 14-day cooling-off period or conformity guarantee. When you buy from a private individual, you are not entitld to this. Not even if that individual sells it via bol.com.

Also read:  Selling via bol or Amazon: piggyback on the success of a large marketplace

Conversely, if a company sells something on Marktplaats.nl, in most cases the consumer rules apply and the company must therefore give a cooling-off period of 14 days and adhere to the rules regarding the guarantee of conformity.

Those rules of ‘distance selling’ only apply to sales via an automate system. If there is therefore only an invitation to negotiate and the advertisement on Marktplaats is only intended to start communication, then these rules do not apply. If the company uses a fixed price and it is more or less a matter of paying via Marktplaats and having it sent or making a collection appointment, then the consumer rules do apply again. In short, this can sometimes lead to complex situations. Pay close attention to that!

Ranking in search results

Does the sales platform offer a search function? Then, of course, there will be results basd on a ranking.

Most relevant, lowest price, highest rating, fastest delivery, just make it up. That’s all possible. It is especially important that it is made clear what exactly this ranking is.

This arrangement only applies to the sales platforms themselves, not to external search engines such as Google.

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