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The description should help users to find the value and information they need to make the purchase. Worst Practice Look at the screenshot below; the same product Jamaica Phone Number description can be found on many other sites. It’s not going to prevent you completely from ranking, Jamaica Phone Number but it’s also not going to benefit you. Screenshot showing google results and a product page What Jamaica Phone Number the worst practice does wrong: Same product description as on other sites. Very short product description (<150 characters) on the page. If space is an issue or you don’t want to distract users, you can continue the description below the top section of the page.

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Best Practice Amazon Screenshot showing Jamaica Phone Number product description for a product Home Depot Screenshot showing a product description What the best practice does right: Description is long and contains every aspect of the product. Headings and short paragraphs to make Jamaica Phone Number information digestible. Images support text for better visual understanding. Bullet points allow for Jamaica Phone Number quick scanning of information. FEATURES Product features are probably the most important content a product page can have after the product image and title for product-aware users. Apple’s product page for the iPhone X—the flagship product of the world’s most valuable brand—consists mainly of features.

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The benefits of the product are communicated Jamaica Phone Number in story format. Which creates an emotional response while being informative. It’s mainly a conversion driver. It’s the longest product page I’ve ever seen (too long to capture fully in one screenshot). And besides features, Jamaica Phone Number there’s not much else. Here are just three of the eight features on the page: Screenshot showing Jamaica Phone Number apple Features separate a product from. Its competitors and are the most valuable aspect to the customer, besides price and quality.  Practice Screenshot showing an ecommerce product description What the worst practice does wrong: No visual showcase of features.

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