If inbound marketing has shown anything, it is that there are many points in common between the market and the action of studying. Basically the strategies that we apply are all created after exhaustively studying the market. And not only do we study, but we also stimulate the study habit. […]
Cold Calling List
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This loyalty begins with the return of the customer, who over time becomes a defender , interacting in the brand’s communication channels and recommending the product or service to others. It doesn’t take much effort to understand that this represents a much greater benefit, right? In the end, in addition […]
To grow our applications and/or business To grow our applications and with this, our business, it gives us the possibility of: send notifications to users, with Notifications; it allows to show the applications in a quite adequate way in the search engine results , with the use of App indexing; […]
In this article you will learn about the different types of texts that exist, what are the objectives of each one and their characteristics. Editor Rock Content Apr 19, 19 | 5 min read types of texts The digital age revolutionized the relationship between marketing and literature. The massive reach […]
As its name reflects, this strategy consists of attracting users through interesting content that helps them solve their problems and satisfy their needs. Of course, these articles, ebooks or other materials should include information and benefits about the brand’s services and products. Of course, all this in a natural and […]
They may have altered the process and caused the problem; environment: it is the context that can favor the emergence of problems. Pollution, heat and lack of space are some examples. 3. Meet with the team and analyze the causes That is the time to raise all the possible causes […]
When a user shares her contact information, it is much easier to reach him and motivate him to make a purchase. However, the Flywheel goes much further. For this strategy, the real business differential is generating enough “force” to turn the wheel that gives life to your business. The wheel […]
Knowing the main functionalities of the SERPs, in addition to the most important resources and tools, you can carry out a strategy to climb positions and make your website or blog gain visibility. Editor Rock Content Apr 25, 19 | 5 min read functionalities of serps First of all, it […]
WordPress templates are excellent resources to create a blog and generate traffic with quality content. Ivan deSouza Apr 30, 19 | 8 min read corporate blog for beginners Nowadays starting a personal blog is easier than ever. Well, we are going to list some of the most important benefits that […]
The elaboration of a proper concept for the activity responded to the need to give shape and impulse to the new journalistic model , facilitating its dissemination by the professional community and guiding academic and independent studies on the subject. Many communicators in the field have included working with data […]
The AIDA model is an analysis resource that provides guidance on the consumer’s purchasing decision process and the factors that intervene in it, each one represented by a letter of the acronym. St. Elmo Lewis, a pioneer researcher of Advertising who began his work at the end of the 18th […]
Social media is the key to reaching a young audience. For this reason, they decided to support their strategy on YouTube and, above all, to take advantage of the boom in consumption of video tutorials related to personal care. The result was that they managed to connect a traditional product […]
In the world of marketing, it is quite common to hear the term person. However, what many still do not know is that with it, we can refer to two different concepts: buyer personas and brand persona. As their names indicate, while one refers to the brand, another refers to […]
It can be said that e-learning is among the main changes caused by technological innovation in recent years. In other words, e-learning is a reflection of the change in the way people interact, but in relation to the way of teaching and learning. But, what does this modality of distance […]
You may have already heard of Inbound Marketing and how it, through companies like Hubspot, has become a trend within the marketing strategy of many businesses. Well, today I want to talk to you about the reasons to implement Inbound Marketing. inbound marketing metrics. Although the term was born a […]
The objectives of a company are very important resources for the orientation of the efforts of the collaborators in the organization, since they are the reference points to achieve the necessary results. Rita Lisbon May 13, 19 | 5 min read objectives of a company A business is an organization […]
Likewise, it contributes to the acceleration of activities, increased productivity and greater commitment of the parties. Change management This methodology allows you to focus on change management within the project . With a special focus on risk planning and taking advantage of change when it occurs. In them it is […]
Andre Mourinho May 15, 19 | 8 min read We tell you everything that a technical SEO strategy includes and how to implement it Many times we are so concerned with the SEO of each of our content that we forget about technical SEO. In this article we will talk […]
On the other hand, consumers have access, more and more, to resources that they did not have before. We can cite as an example online downloads, e-learning, digital leisure, etc. With this, some services or products, if they do not alter their form of distribution, may become obsolete. Why is […]
They are the ones who decide how they want to invest their assets. investors Assembly Made up of entities or people who have invested in this company. In this range of the structure are those who are in charge of evaluating the possible risks and the return of each investment […]
It is for this reason that this ability was once considered an essential requirement to be “intelligent”. Who possesses this type of intelligence is usually a physicist, mathematician or scientist. 3. Spatial intelligence Spatial intelligence allows us to observe the world and objects from different perspectives based on creativity . […]
Therefore, Analyzing and planning the entire procedure for obtaining the final product will improve the effectiveness of your applied marketing technique. Put it into practice! How to implement the supply chain in Digital Marketing? To implement the supply chain in Digital Marketing, it is essential that the companies or organizations […]
Content Marketing is a strategy that really generates results. However, before adopting it, some doubts may arise. Valentina Giraldo May 24, 19 | 6 min read Frequently asked questions Our team of consultants collected the most frequently asked questions about it in the Hispanic market and in this post we […]
It works in a practical way, directing efforts at five different levels , with the aim of making the company achieve a high level of performance and that this perspective spreads through the organizational culture . Of course, working on the optimization of each of these parameters brings positive results. […]
The need for social and environmental change, the considerable increase in conscientious customers and the demand for products or services from socially responsible companies mean that more and more organizations are taking this initiative. But how to make social entrepreneurship profitable? Keep in mind that it is a company Although […]
Understand what an information system is and discover how to use it to have more efficiency and effectiveness in the management of your company. Renato Mosque June 1, 19 | 7 min read information system Every person who wants to start a business has difficulties managing the business. Despite having […]
Gone are the days when PowerPoint presentations were synonymous with standard Windows screens with long texts. Now, the idea is to invest in creative and captivating content. In this post, we are going to show you the best sites to download killer templates! Ana Julia Ramos May 31, 19 | […]
