With the constant evolution of digital marketing, new specialists are required in companies to be able to survive in the digital age. Therefore, One of the positions with the greatest future this year is the Chief Digital Officer . Do you already have someone like this? Discover its main characteristics and why it is important for the company. Index of contents the market value. Therefore, Who is the Chief Digital Officer? What is your function? Lead the digitalization process of the company. Design and management of the company’s digital strategy.
Stay up to date. Projects management. Strategic planning. Therefore, Why bet on a Chief Digital Officer? Versatile person: Leader profile: Strengthen the brand: Provides value to the customer: Improve productivity: Therefore, Strategy of digital products and services: Update and Croatia Phone Number Business plans and fluid communication: the market value In Mexico there are at least 153 thousand professionals dedicated to marketing and advertising , who in one way or another seek to be more relevant to the brands and companies where they work.
Who Is The Chief Digital Officer ?
With the technological explosion and fierce competition between brands, the market is looking for multifaceted professionals who design strategies from 360°. For 2021 there is a particular profile within the world of marketing that is presumed to be the most in demand, as determined by a study carried out by Spring Professional , a firm belonging to Adecco. This is the CDO ( Chief Digital Officer ) or Digital Director . Who is the Chief Digital Officer ? Chief Digital Officer CDO BPM Executive Search
The Digital Director the most relevant profile this year, due to the fact that during the last year companies to bet more on digitization. Therefore, Generally speaking, this person plays an executive role in organizations whose overall responsibility is to transform the traditional analog business into a digital organization . Therefore, The Digital Director must master social networks and have knowledge of digital marketing as a whole. The Chief Digital Officer must be a senior professional with experience in the digital field, as well as mastering topics such as e-commerce
What Is Your Function?
Analytics, web conversion, social media , Internet and business management. His qualities are a mix between managerial, technological and artistic skills. Therefore, What is your function? The Digital Director ( Chief Digital Officer ) performs key activities for the growth of the company, works closely with the data. Therefore, The main skills of the position include the following: Lead the digitalization process of the company. It must change the mentality of the entire organization and instill the values of digital culture. He will be responsible for “digitizing”