Changing consumer expectations, driven by the dizzying speed of technological advancement, are pushing marketing teams to the brink. Companies of all sizes are striving to become “data-driven”, but few are doing it successfully – in fact, 72% of C-level business and tech leaders, with some of the biggest global brands, have recently stated that they are yet to forge a data culture [pdf] within their organizations. Additionally, 53% said they don’t even treat their data as a business asset.
Today’s SEO must understand the customer journey as it. Happens and be able to adapt in real time, optimizing content from the start. It’s as / so long as an impossible pursuit with the technology needed to enable data throughout the SEO lifecycle.
It’s time to get real, with real-time SEO that integrates consumer data. Your understanding of the buyer’s journey, and Google’s dynamic, visual search landscape. Here are three areas you need to focus your efforts on.
Intelligently search in real time and optimize quickly
Data has become the currency that generates Azerbaijan Phone Number competitive advantage, but point solutions sow chaos and confusion for brands. Data silos have resulted in massive amounts of static data lacking in quality and actionability. Brands are unable to extract value from this data, despite significant technology investments.
SEOs can contribute to
the change that needs to happen by focusing on improving workflow and operational efficiency first. Your technology needs to be smart, to for the purpose of recognize optimization opportunities the moment they arise – and to take action, create the customer experiences your prospects need.
The way SEO has been done since its inception looks like this…
A category manager for a retailer approaches your team asking for a report on the current season and recommendations on how to optimize for the upcoming season. As an SEO manager, you report on trends over the past month. You provide an aggregate report on rankings, keyword volume, keyword trends, keyword ideas, and recommendations. It’s a multi-step, arduous and time-consuming process that uses many tools and Excel analysis – yet you present. Historical data and make recommendations based on previous performance.
According to BrightEdge market research, a typical organic searcher uses an average of six tools and can spend up to four hours a day on research, reporting and analysis. In the past, it was difficult for search marketers to truly understand the real-time customer journey and maximize revenue. But today, the change to real-time SEO allows SEOs to provide real-time recommendations with real-time data, generating even more revenue for their organization.