The Rise and Continuing Rise of Google My Business Spam Peru Phone Number

I won’t be the first (nor the last) to say that the explosion of marketing technology is overwhelming. With so many new vendors and categories added every year, how do you ensure you have the ultimate marketing tech stack for your agency or in-house PPC team?

This is generally supported by the presentation of what its creator Scott Brinker calls ” one of the most loved and hated slides in marketing .”


We’ll soon know what the 2019 landscape will look like (it’s coming out April 3 at the MarTech event in San Jose) and we can be sure that, again.


If this landscape was at one end of a spectrum


That’s why I highly recommend taking a look Peru Phone Number at last year’s Stackies entries to get inspiration from your own stack, as you’ll find plenty of thoughtful, beautiful, and creative visualizations like this one from BlackRock:


If your goal is to build such a beautiful stackie or help your clients build theirs, you probably have a few questions that I’ll try to answer in this article:


  • How much should we spend on technology?
  • How many tools should we use?
  • What tools should we use?
  • Should we build our own technology?

Being a tech enthusiast myself, and knowing that many of you are as well, we must first recognize two things:

  1. The technology only applies to the user. So people first.
  2. Technology should help you get things done (faster, better, cheaper) or solve a problem. So, do it second.

That would make tech a third place because it won’t be able to overcome any gaps you may have in people and process.


As David Rodnitzky says in 10 Truisms About Agencies and Clients “ An agency without a process is just a bunch of people running around doing things… Without a cohesive process, the success or failure of an account will depend on the manager. of account that the agency assigns to him. “That goes for any business, not just agencies.

With that caveat aside, let’s move on to answering frequently asked questions about Martech.

How much should we spend on technology

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In simpler times (2006 to be precise), before the martech explosion started, a very wise man developed a rule about investing in people over (analytical) technology: calls the 10/90 rule, by Avinash Kaushik, which basically states should invest 10% in technology and 90% in the people who derive value from that technology.


This highlights the “people first” principle and remains a good rule of thumb. Although now there is a lot more technology available (and in use) than 13 years ago, it has also become much cheaper. So it’s hard to say whether we should lower or raise this rule by 10%, or just leave it as is.

Fortunately, some recent surveys can shed some light on this. First, there’s Blissfully’s 2019 Annual SaaS Trends Report, where one of the most interesting charts is the average annual SaaS spend per employee, by company size:



Most companies spend between $2,000 and $3,000 per year per employee on SaaS. That sounds like a lot, but based on the average salary in this survey, that would probably mean spending 2-5% of an employee’s salary on SaaS. So much less than the 10% rule.

One explanation could be that not all technology was taken into account when querying these spending levels.

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