Other key factors to consider Non-intrusive advertising: 58% of those interviewed are inclined to prioritize this factor. The user experience must be the priority so that they do not perceive our products or services with a brand that interrupts, that insists too much, that appears at the least opportune moments and in spaces where the information is not relevant. Production quality: Content that resonates with the audience needs to reflect the personality of the brand.
Whether it’s an image, a gif, a photo or a short video, if you want to generate curiosity and attract more users, the quality of the file is a priority. Elements such as image resolution, logos, sharpness, different Colombia Phone Number of the product, etc. influence the purchase decision . quality-content Content “I like” : 55% of respondents consider a key factor that it is content according to their tastes. What are those tastes? It is essential to know your audience and the type of formats they prefer.
Young Generations Are Incline
For example: to consume short videos . Instagram sets the pace with stories (15″) or reels (30″), which generate enough attraction. Content Relevance: Additional IAS studies found that three-quarters of consumers (74%) want and search for content that matches the content they are viewing. This guarantees that your audience is more willing to learn about your brand and move forward in a purchase process.
In fact, this study mentions that 8 out of 10 say that it is important that the ads are next to high quality content . The level of importance of these factors varies depending on the verticals of each industry. For example, in retail, consumers rank user experience vs. advertising, trust, and ad appropriateness as top factors. In the realm of news content, factors such as user experience, objectivity, and trust weigh more heavily.
Promoting With Advertising
Conclution: It is not just about creating content or promoting with advertising those that have previously as successful. Determining the right place and time for our potential client to find us and feel attracted. Also influences the concept of quality content. If you are thinking of creating a digital strategy or you still. Do not know how to implement your online advertising budget, do not hesitate to contact us.