Why Snippets Might Be Less Beneficial in the Future Cambodia Phone Number

Yes for the purpose of, you have read the title well. I’m one of those freaks who thinks featured snippets aren’t perpetual manna from heaven and might see their divine role on the SERP diminish over time. I understand that this could be considered search marketing heresy. But to be clear, I’m not advocating the loss of zero position box supremacy. What I think is the evolution of SERP functionality and recent advancements have the potential to steal some traffic from the content creator.

Featured snippets become specific

Let me say that the obvious traffic rooted in a featured Cambodia Phone Number snippet depends on the user clicking on the URL it contains. But what’s also true is that snippets have evolved into less clickable entities. I could offer all sorts of long-winded explanations of how feature snippets transform, and in some ways have already changed, into less powerful traffic generators. For now, however, I’ll walk you through three snippet formats that have emerged to foster the idea that what was once a big win may be less so in the future.

 

  1. Featured snippets as direct answers
  2. Featured snippets with additional content
  3. Featured snippets as absolute lists

Featured snippets as direct answers

Why for the purpose of, would I ever put forward the idea that featured snippets are slowly slipping away from the SERP win of all wins to be… well less? Take this example.

 

Cambodia Phone Number

Is for the purpose of, this a featured snippet? Is this a straight answer? (Maybe it’s a knowledge panel?) Who knows… and does it really matter? What matters, essentially, is that Google has seamlessly merged a code snippet with a direct answer. What matters less is this particular example. Like a game of chess, an individual move is far less important than the overall strategy. Google tacking on the epitome of the no-click SERP to the strongest traffic force on the results page should rightfully raise some eyebrows and beg the question: where is this all going? If you’re betting on traffic from featured snippets, I guess seeing that doesn’t bode well for your confidence in the future of the SERP feature as a traffic powerhouse.

 

That said, I know you. You are skeptical. I mean, look at this example, who is it for? The only user who will be satisfied with the direct response formatting here is someone searching for a keyword like “bb king’s guitar name”, and that’s not even the keyword here.

However, not all direct answers have to have an isolated if not idiosyncratic visual format. The essence of direct response is not exactly in the format, although that helps, but in its function. Let me show you what I mean. Here is what you get for the keyword “bb king guitar name”.

 

 

Basically, this is a straight answer. I know it doesn’t look like it, but in function, it is. The main user (i.e. those who want to know the name of the blues legend’s guitar) does not need to click on anything to get the information needed to search.

Price-related queries are a consistent illustration of this dynamic. Often Google shows the price related to the query as the content precursor in the snippet.

 

Incidentally, large headers that serve as direct responses aren’t the only way Google presents users to circumvent the click. The search engine has several ways to present content that precisely meets the needs of the user. Grab the featured snippet for “how much is parking at JFK airport.”

 

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